![]() Let’s say you run a commercial painting business. If your company provides services around local communities, then geotags allows you to demonstrate where exactly you’ve been working. Your posts will also appear whenever a user clicks on the same location tag from another profile’s post, and this increased visibility is sure to bring higher levels of engagement. After all, people are much more likely to “like” or comment on posts that they can see relate to their community. Studies have shown that posts with geotags received significantly more engagement than untagged posts. These are the people who are most likely to become regular supporters of your brand. When you tag your posts and stories to a specific place, you help the content appear to people in the same area as your business. Your second objective is for those eyeballs to belong as often as possible to genuine potential customers. Your first objective is to place your content in front of as many eyeballs as possible. Brands around the world have discovered just how broadly the simple act of geotagging can benefit their business. This isn’t a case of using some precise tactic to accomplish a narrow goal. The great thing about geotags is that they carry multiple marketing-related benefits. Geotags have proven to be useful tools for meeting these essential marketing goals. ![]() How Location Tags Can Benefit Your BusinessĪt the end of the day, everything you do on social media should be geared around boosting engagement and driving customers to your brand. That means setting a tag for your posts can help them appear to users in a certain area. Instagram uses geographical data to organize posts and determine feeds for viewers. In many cases, the tagged place is a city or town like “Boston, Massachusetts.” You can also tag a specific business or place as long as a custom tag has been created. Also called geotags, these handy labels correspond to exact coordinates as determined by the GPS on a mobile device. Tagging coordinates might seem like a minor detail, but it can have a major impact on your digital marketing efforts.Īn Instagram location tag tells viewers exactly where a post or story was generated. By adding geotags to your posts and stories, you make your content more searchable while telling consumers exactly where you’re operating. When it comes to Instagram, location tags provide a great way to reach more customers. You also need to do whatever it takes to maximize the impact of your profiles while making every post count. It’s not enough to simply have a presence on all the biggest platforms. To be successful as a modern business, you need to make the most of your social media marketing.
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